Launch of the new Rolls-Royce Dawn

Let’s face it.. you and I are never going to own one of these. And not just due to its price tag — still unconfirmed but roughly close to RM4.5 million — because we’re all believers in the power of attraction, and many of you are either power brokers of some sort or fast on the way to becoming very rich. Oh no, this Rolls-Royce Dawn fit for a king is also going to be very rare initially with only 2 units available in the first year, and a waiting list stretching out longer than the trail from Kuala Lumpur to your imaginary Swiss bank account. For all the hopefuls left amongst us, the secret is that if you just “work, work, work, work, work” you will get there someday.

Witness the dawn of a striking, seductive encounter

Last week saw the official launch of the Rolls-Royce Dawn at Bangsar Shopping Centre in KL, with private viewings reserved behind curtains before the public unveiling over the weekend. Wine and canapés were served as VIPs trickled in throughout the day to learn more about the Dawn and see if they wanted to add it to their fleet.

The complete experience whatever your mood, whenever the occasion

It would appear quite obvious at first look that the Dawn is essentially the Wraith coupe with the option to quickly transform into a whole different beast with its soft top down — all performed in exquisite silence except for the final locking thud to gently nudge you from your peaceful slumber. Underneath the behemoth exterior lies the 6.6-litre V12 twin-turbo engine that powers up a majestic 563hp, reaching 60 mph in 4.3 seconds.

With the Dawn your options are open as this vehicle is suited for daily driving in the city or climbing tougher terrains on your weekend getaways. Far from being discreet on the roads however, you will find it almost impossible to avoid gawkers in suits or longing glances from some Birkin-toting tai-tais whenever you whoosh down Jalan Bukit Bintang at lunch hour. Then again, you likely didn’t get your hands on “the sexiest Rolls-Royce ever built” to be hiding behind dark tinted glass.

Multi-sensorial to the hilt and richly empowering to a fault

As with all other Rolls that have come before, stately is the word indeed. Feel like royalty every time you step into the Dawn with its exquisite finishing and detailing on some of the most plush and luxurious interiors to be found. This 6-star inner cabin is a signature of the Rolls-Royce marque that brims with promise as sensuous styling is married with the latest technology. The passenger sitting in any of the four individual seats will find himself in the ultimate cocoon of intoxicating opulence surrounded by the highest quality cowhide and handcrafted real wood.

Purchasing a Rolls-Royce also affords you the privilege to fully customise every single aspect of the vehicle to your liking and taste, filling it with all the bells and whistles you could ever ask for. In your one of its kind Dawn, you can certainly expect to indulge in exhilarating fun or private intimate moments wherever you choose to pilot your latest Rolls-Royce. The choice is yours. Before long the entire journey becomes a destination in its own right as you enjoy your little magic carpet ride. If that sounds like something up your golden mile and you can’t wait to get a closer look at the Dawn, visit the Rolls-Royce showroom at Quill 9 right now.